Hermann Zapf and Palatino

Herman Zapf has made designed his most successful typeface in 1950 in which he did the sketches on piece of papers when he visited the Santa Croce church in Florence. Zapf did the sketches letter from gravestones and cut into pieces about 1530 on two 1,000 lire bank notes, because he didn’t brought his other paper with him. Zapf did the letters that was inspiration behind Optima with classically roman in proportion and character, but there is not in serifs. It was designed by Golden Ratio. Zapf was first drawing with type and cut by the famous punch of August Rosenberger at the D. Stempel AG type foundry in Frankfurt. It was done by the machines. Zapf did by 12 weights and 4 companion fonts with Central European characters and accents of all-purpose typeface by working about everything from the textbook to signage. Zapf did more than 50 sketches of typefaces to re-design an expansion of Optima family. Throughout the 1960's and 1970's he was a freelance graphic designer who created the Macaroni typeface, designed specifically for digital use.  During the 70's and 80's he taught ten years of special sessions at the Rochester Institute of Technology in Rochester, N.Y. Zapf’s main work was as a graphic artist involved in book design and out of principle did no advertising art. His most important areas of expertise came in the development of

Palatino typeface construction was done with different types as such as Palatino, Optim, Optima, Michaelangelo, Melior, Zapf Chancery, etc..., alphabets for hot metal composition, then for photo typing, and finally the digital revolution. Zapf was a genius in solving technical problems along side engineers and provided a standard of typographic excellence for the next generation of type designers. Serif is done with the big letters like “A B C D E F G H I J K L M N O P Q R S T U V W X Y Z”, San serif is done with number “1 2 3 4 5 6 7 8 9 0.” The bold type is when the letters are big that we could see it, and the Italic is cursive letter form, which, with roman and black letter shapes, has been one of the three major typefaces in the history of Western printing.  I could see Palatino’s also have the capital and small letters, the numbering, the handwriting, the dollar sign, the symbol of “[(+.-=,!?,,>>*S” , and the other typefaces in what Zapf done so far.

On pp. 324, I could see Zapf’s has the big capital “E” with bold with grid lines, “Vertical Emphasis.” “Slightly Concave,” Slender E Favors Character Count,” “Non-Uniform Stroke,” “Slim Waisted,” and “Stroke Emphasized Here.” It has too many handwritten on vertical and horizontal on the white graphic card. It also has the page 39 and the titles name on the bottom. On the other picture, I could see it has the rose or flowers of people’s name in that where they died. This is like a funeral cemetery with the typeface of design with black marble. I could see it has the gray sidewalk and the plants. It has too many color graphic design typeface where I could see. On pp. 325, I could see on Zapf’s has the big Capital letter, the symbol letter, the number, and the beige title under the black letter in which say “NEKAZ TH SA QU LANN DE ST.”  Zapf has got his idea from his father who had been active in the trades’ union movement who was arrested and confined in Dachau concentration camp for a while. Zapf studied electrical engineering who has wished to find apprenticeship instead. That why Zapf begins to work for an apprentice lithographic retouches.